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Innovating Digital Solutionsالتوني للإبتكار والحلول الرقمية — Home

Brand guidelines

One reference for everyone using the AL TONY identity: our team, partners and media.

A circular three-part symbol with a bilingual wordmark. Used exactly as supplied.

Innovating Digital Solutionsالتوني للإبتكار والحلول الرقمية
Bilingual — on dark
Innovating Digital Solutionsالتوني للإبتكار والحلول الرقمية
Bilingual — on light
Icon only
Monochrome — White
Monochrome — Navy

Colour

  • Midnight Navy

    #0B1E38

    Primary — backgrounds and dark text

  • Teal

    #0F8BA6

    Interactive — buttons and links on light

  • Cyan

    #22D3EE

    Highlight — links and focus on dark

  • Silver Gray

    #A7B3C2

    Secondary text and supporting elements

  • Pale

    #EFF3F8

    Reading-section backgrounds

  • White

    #FFFFFF

    Text on dark and cards

Symbol gradients

  • Silver segment

    #FFFFFF → #D2DFE9 → #6A879D

  • Aqua segment

    #56F6EF → #0BD6D4 → #0B8AA7

  • Deep-teal segment

    #66DAEB → #18BFCB → #008F9E → #07617A

Typography

أب

Noto Kufi Arabic

نبني منصات سحابية واضحة وآمنة وقابلة للتوسع — ٠١٢٣٤٥٦٧٨٩

Aa

Inter

Clear, secure and scalable cloud platforms — 0123456789

Spacing & clear space

A 4 px spacing system. Clear space around the logo = one symbol height (×1).

4
8
12
16
24
32
48
64
96
Innovating Digital Solutionsالتوني للإبتكار والحلول الرقمية

Signature motion

A deliberate 2.8-second reveal at 24 fps, in five phases.

Master film with sound

Live web version (CSS/SVG)

Innovating Digital Solutionsالتوني للإبتكار والحلول الرقمية

  1. 01 · 0.00 – 0.45 s

    Awaken

    The three segments appear, dim and apart.

  2. 02 · 0.45 – 1.05 s

    Align

    Segments gain colour and move toward the centre.

  3. 03 · 1.05 – 1.66 s

    Unify

    Segments lock into the complete circular mark.

  4. 04 · 1.56 – 2.15 s

    Illuminate

    A cyan arc of light traces the mark with a soft glow.

  5. 05 · 1.77 – 2.80 s

    Resolve

    The bilingual wordmark appears and the scene settles.

Sonic identity

A gentle data pulse, a rising tonal identity and a confident resolving chord. Original audio, no third-party samples.

  • 2.80 s

    Main sonic logo

    Synchronised with the logo reveal in intros and presentations.

  • 1.15 s

    Short mnemonic

    Short bumpers and social intros.

    File added on delivery

  • 0.55 s

    UI confirmation

    Confirmation messages inside apps.

    File added on delivery

Arabic & English identity

Arabic is the default language, set right-to-left in Noto Kufi Arabic. English is written natively in a professional B2B voice, never as a literal translation. The bilingual wordmark stays fixed in both directions.

Do

  • Use the official logo files exactly as supplied — never redraw.
  • Keep clear space around the logo of at least one symbol height.
  • Use the colour logo on dark backgrounds and the light lockup on white.
  • Use Noto Kufi Arabic for Arabic and Inter for English.
  • Respect the browser's reduced-motion setting when playing the signature motion.

Don't

  • Don't change the symbol's colours, gradients or segment order.
  • Don't stretch, squash, rotate or add effects to the logo.
  • Don't place the logo on busy photos or low-contrast backgrounds.
  • Don't use the symbol smaller than 24 px on screen or 8 mm in print.
  • Don't autoplay the sonic logo without a user action.